In case you have any doubt that Google is completely aware of it’s unchallenged authority in search marketing, trying your hand at the latest incarnation of Adwords will certainly clear that up for you.
If you thought Hal from 2001: a Space Odyssey was a computer hard to deal with, you should try dealing with the artificial intelligence in charge of Adwords.
Have you ever had a boss you’d like to strangle but, instead, suffered in silence. Welcome to Adwords. And this Adwords is like no other animal before it.
Google has evolved to a state where they so absolutely dominate web traffic that they have decided they have the right to tell even their oh-so-fragmented paying customers what kind of content they may advertise.
Your content must now be what Google considers “Quality”.
It has to leave you wondering who in the hell they think they are. Well, quite simply, they are the one everyone else thinks they can’t make it without. Is that about right?
The service they provide is now so in demand that they won’t take your money if what you bring to the table is not what they consider good enough.
They are programming computers to make subjective decisions about what content deserves to be seen on the web, like is it fresh enough?
What would Google know about fresh? They are the unrivaled king of duplicate content. They take content from other sites and repackage it with links back to the sites. That is what they do.
I can see where the Wall Street Journal is now threatening to block Google from listing links to any of their content. After all, it is Google that is using their content and everyone else’s to sell billions of dollars in their own advertising.
Of course, Bing is waving 50 million dollars their way to intice them. Maybe Bing should consider throwing a little money at everyone.
Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.