Everyone who has a website is pretty much interested in one thing. Traffic. Those with the traffic are happy as clams and those without traffic are forlorn. Perhaps even desperate. There are several good ways to generate traffic, but for now we will stick to search engines.
Let’s say Joe is looking for tennis rackets. Joe opens his favorite web browser to his favorite search engine, Google and types in “tennis rackets”. Google then presents Joe with a collection of websites they have indexed. The index is a huge database of web addresses that is stored and cataloged, based on the title, page content and domain name.
When Joe sends the search phrase “tennis rackets” to Google, the phrase is checked against what is available in the database. The search phrase is matched against the information on file and Google retur ns the listings that are best suited to it.
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So we know that, if you are selling tennis rackets online you want to have “tennis rackets” in your page title. It also wouldn’t hurt to have “tennisrackets” in the domain name. And, without a doubt, you need “tennis rackets” throughout the page content.
Periodically, Google and othe search engines use software to seek out your website, take note of all the relevant content, and catalog itbased on what it finds. That software is what is referred to as robots.
However, unfortunately, there is more to it than that. Because if all you had to do was include “tennis rackets” in your title and content be at the top of the list of potential URLs served in the search engine results pages (SERPS), it would be way to easy. A thousand sites all meet the basic criteria I mentioned.
So, after that, Google must take into account other factors. Like the popularity of each contending site. That’s where page rank comes in.How many other sites link to your site and how many sites link to the sites that link to your site.
Pretty weird, huh? it is all decided by computers with very little, if any, human interaction. You can’t call Google and say “Hey look at my new site. It is way better than the site at number one”. You have got to prove it in ways that only robots understand.
