As recently as a few years ago (eons in web time) many of the web’s most prolific gurus were recommending huge amounts of dynamic content as the way to create traffic. Flypaper, as it was called. And mostly duplicate content. I did a lot of that business and business was good. After all, you pretty much needed a programmer for any of that.
Content management systems always help some promise but who could have known it would be like this. Now, some of the most popular sites on the web scarcely need a webmaster or even be professionally hosted for that matter. Just upload Wordpress and you are good to go.
Now those who churn out word rule the day. And those words need to hold some interest, or at least be unique enough in structure to pass the “NEW” test with Google. Because, after all, it doesn’t matter what you have if it’s not good in the SERPS.
Of course, for old dogs like me, Google has really taken the fun out of things. After all, it was so much fun to game their system and win. That’s pretty tough to do these days.
Sometimes I think Google’s real mission is simply to be the most successful purveyor of duplicate content on the web. Which, of course, they already are. Think about it.
